"CELEBRATION" CAMPAIGN

"CELEBRATION", THE UNIFORM TO F★CK UNIFORMITY.

IN “CELEBRATION”, EACH GARMENT BECOMES A UNIFORM DESIGNED TO ESCAPE UNIFORMITY. THE COLLECTION EMBODIES THE POWER OF PERSONAL TRANSFORMATION, WHERE EACH PIECE ALLOWS THE YOUNG RECRUIT TO ASSERT HERSELF, TO STAND PROUD AND DIGNIFIED. THE STRUCTURED SHOULDERS AND SLIM WAIST OF THE SILHOUETTES REMINDEWS THE INSPIRATIONS OF THE EMPIRE, COMBINING MILITARY RIGOR AND THEATRICAL ELEGANCE. CLOTHING BECOMES A MEANS OF EXPRESSION, A KEY TO HAVING SELF-CONFIDENCE AND PUTTING ONESELF ON STAGE.

INSPIRED BY THE WORLD OF SOLDIERS, BUT TRANSPOSED INTO A THEATRICAL SETTING, “CELEBRATION” INVITES EACH INDIVIDUAL TO BECOME AN ACTOR IN THEIR OWN LIFE, TO GIVE THEMSELVES THE FREEDOM TO SHINE LIKE A ROCKSTAR ON STAGE. EACH PIECE BECOMES A STATEMENT OF STRENGTH AND CHARACTER, TRANSFORMING EVERYDAY LIFE INTO A REAL SHOW. THE MATERIALS, REWORKED FROM LACE AND BRAID, MERGE TRADITION AND INNOVATION FOR A STUNNING RESULT. THE INFLUENCE OF ROBUST WORKWEAR BRINGS A FUNCTIONAL AND BOLD DIMENSION TO THIS COLLECTION, PERFECT FOR THOSE WHO WANT TO STAND UP AND DARE TO BE NOTICED.

“CELEBRATION” IS A PERFORMANCE FOR THOSE WHO CHOOSE TO EMBODY THEIR OWN DESTINY, TO REINVENT THEMSELVES EVERY DAY, AND TO MAKE THEIR LIFE AN EPIC PERFORMANCE. A COLLECTION WHERE AUTHENTICITY MEETS THE POWER OF A BOLD STYLE, A STYLE THAT ONLY BEGS TO BE WORN WITH PRIDE.

THE SETTING OF THE SHOOTING, A THEATER OCCUPIED BY A ROCK BAND, ECHOES THIS TRANSFORMATION. THE SPACE, MARKED BY WORN WALLS AND ABANDONED INSTRUMENTS, IS TRANSFORMED INTO A STAGE WHERE EACH ACTOR EMBODIES THEIR OWN ROLE.

 

 

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